FedSubK – Some firms choose dozens of NAICS (North American Industry Classification System) codes using a scatter-shot approach. But what impression does that give the Contracting Officer (CO)? Having a mish-mash laundry list of NAICS will have the CO scratching their head wondering if your business has chosen a lane, knows what that lane is, and is experienced and focused enough in those NAICS to provide the products or services it says it can to an acceptable standard. Make the most of the DSBS narrative to address the selected NAICs in a concise and credible manner.