Jeanna Palmer Gunville of Polsinelli writes about the legal issues involved in co-branding healthcare services, which is becoming more common as health systems bring more providers under their umbrella. These include violations of the various prohibitions included in the Anti-Kickback Statute and the Stark Law’s provisions against self-referral. Issues of how the shared brand is used by partners, the impact on its value, potential for fraud and abuse, and tax liability are other considerations.
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